Outsourcing your social media marketing will benefit your business in more ways than you can imagine. From saving time to having access to expertise, tools and resources, the benefits are quite extensive.
Most of us have our own social media accounts and even manage our own business accounts because we understand the business better than anyone else. It seems like a pretty simple task. However, spending hours each weekday and even during the weekends developing content, tweeting, posting pictures on feeds and stories can be time-consuming.
If you’re not 1000% invested in marketing on social media, you might lose out on a huge opportunity to attract customers and also lose out on the chance to increase your brand visibility and sales, all because you do not have a dedicated person working day and night to implement various social media marketing strategies to help you achieve those objectives.
Social media marketing is more than adding followers; it is about consistent communication, relationship building, and telling a story that engages and captures the attention of your audience, all while maintaining consistent brand messaging across social channels and platforms.
Here are some reasons why you should consider outsourcing your social media marketing to a consultant or agency.
- Outsourcing Saves Your Business Time
- Outsourcing Gives You Access to Social Media Experts
- Outsourcing Gives You a Clear Concise Strategy For Maximum Results
- Outsourcing Gives You Access To Defined Processes
- Outsourcing Gives You Access to Advanced Technology
1. Outsourcing Saves Your Business Time
Time is the number one reason companies decide to outsource their social media marketing. Instead of spending an hour or two a week coming up with topics for social media posts, researching your industry and competitors or responding to customer requests, outsourcing will enable you to delegate these responsibilities and focus on the most important aspects of your business – namely finances, operations, customer service and employee satisfaction.
2. Outsourcing Gives You Access to Social Media Experts
Instead of trying to carve out hours each week to dedicate to something that is not within your own wheelhouse, you could have an expert who lives and breathes social media working for you. Outsourcing your social media marketing gives you access to a full team of experienced graphic designers, copywriters, marketing strategists, branding professionals, advertisers, community managers, and more… all without the expense, effort, and overhead of having to build the team in-house.
The experts possess the knowledge and expertise to develop unique content, develop visuals/graphics, engage with customers and build your brand. You will bring fresh eyes and fresh ideas to your campaigns which will help boost your reach. Your social media platforms will be readily updated every day, so you’ll never miss out on an opportunity to put your name in front of potential customers.
3. Outsourcing Gives You a Clear Concise Strategy for Maximum Results
A good social strategy requires more than just posting a photo of “special offers” to Instagram, sharing random photos of your business events or talking about your products and services. How much do you love gathering data and compiling reports? Do you know the 80/20 rule?
Without a clear content strategy, a defined business goal, and key performance indicators, your activity is unlikely to move the needle on improving your business. It’s a good idea to outsource if you don’t have the time to analyze the data from all of your efforts, identify areas that give results, and adjust your strategy to take advantage of online trends and changing scenarios.
4. Outsourcing Gives You Access to Defined Processes
If you hire an agency or a consultant that has many years of experience managing social media, they are going to know how to work with each social platform and generate results. A consultant will be able to tell you how many posts you should post each day and at what time. Also, they will know the best practices for Instagram compared to Facebook. They will also be able to tell you what social platform is most appropriate for your industry and have in-house systems in place where they monitor, measure, tweak and test their social efforts.
5. Outsourcing Gives You Access to Advanced Technology
Outsourcing your social media marketing will directly give you access to vital technologies needed to enhance your campaigns. Agencies and freelance professionals are typically paying for subscriptions to different tools such as Hootsuite, Buffer, HubSpot, Abobe Illustrator, Photoshop, Canva, and Shutterstock. You will be able to save a lot of time and costs by using their outsourced tech stack.
While there’s certainly no exact art to getting your social media profiles where they need to be, relying on a consult to market your products and services is one of the best ways to take your small or medium-sized business in the right direction.
If you are looking to outsource your social media marketing, you should try to reach out to consultants or agencies across Kenya. You can ask them questions on successful campaigns they have run, their overall approach to social media marketing, how they will measure results as well as their pricing structure (retainer or flat fees) and timelines for implementation and reporting.
Luckily, Directella consulting has a team of experts to help you attract your desired audience and keep them engaged with your brand.
Best of luck with your social media marketing endeavors- outsourced or not!
Blog written by Grace Oduor, Managing Director, Directella Consulting Limited